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macklin@harochi.io

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Macklin Buckler speaking from a lectern at MIT Universal AI in Warsaw. The slide behind him reads: a system that repeats uses humans to interpret what happened, a system that learns uses AI.

The talk

Revenue That Learns

A keynote on why most revenue teams repeat instead of learn, and what changes when the system does the learning.

Recent stages

  • MIT Universal AI, Warsaw · March 2026 · 650+ attendees
  • Clay Club, Warsaw and Berlin · 2025, 2026
"A system that repeats uses humans to interpret what happened. A system that learns uses AI."

Most GTM teams run the same playbook every quarter and call the results a strategy. The talk pulls that loop apart and rebuilds it as one that compounds: which signals are worth instrumenting, what to hand to a model, and what still needs a human in the room. Built from real pipeline data across early-stage teams, not from theory.

What the audience leaves with

  • A test for telling a repeating system from a learning one
  • The three signals worth instrumenting before anything else
  • Where AI belongs in a revenue team, and where it does not

Talk details

Formats Keynote, panel, workshop
Topics GTM strategy, AI-native sales, outbound systems, founder-led growth
Travel Based in Europe. Available worldwide.

Event details

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