Outbound and pipeline advisory
Macklin
Buckler
You're still the best salesperson in your company. I build the outbound and qualification system that books qualified meetings whether or not you're in the room.
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Recent stages
Advisory
The meetings you want are waiting
on the system you haven't built.
Most founders I meet sit between first revenue and Series B with outreach, CRM, and follow-up all half-built and none of it talking to the rest. I work inside your team, hands on the tools rather than in a deck. By the end you have one system that books meetings every week.
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Outbound that runs without you
Targeting, messaging, sequencing, and the tooling underneath. Built so a rep can open it on a Monday morning and know exactly what to send, without asking you.
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Finding where pipeline leaks
Bad-fit leads. Fuzzy qualification. A handoff nobody owns. A stage where every deal quietly stalls. We find the break that is costing you before touching anything else.
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Handing off founder-led sales
You've closed every deal so far. That doesn't scale, and hiring a rep won't fix it on its own. We build the process first, then the hires around it, so you can step back without pipeline dipping the month you do.
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Sharpening what you say
Outbound fails on the message far more often than on the list. We rewrite who you target, what you promise, and how you answer the pushback, until the first two lines earn a reply.
How it works
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The call
Start here30 minutes, $150. You leave with my read on where your pipeline is breaking.
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The audit
A full teardown of how you sell today: targeting, messaging, qualification, handoffs, and tooling. You get a written plan, and you keep it whether or not we continue.
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The work
A monthly retainer. Weekly working sessions, direct access to me in between, and hands-on builds alongside your team. Three to six months is typical.
You work with me, not a bench of juniors.
Results
"Macklin and his team built our entire outbound engine from scratch. Within six months, outbound had generated over a million euros in pipeline and carried us into our Series A."
Roeland Delrue, Co-founder at Aikido Security
Engagement ran Seed to Series B
HeyReach, a bootstrapped LinkedIn outreach platform, in the two years after we rebuilt their qualification and outbound with my team at Harochi.
Experience
Where I've done the work.
Client work and the companies I came up through, kept separate on purpose.
Client teams
Outbound and pipeline systems, built with my team at Harochi.
Vidyard
Champ AI
Joymore
Dalton
Distill Labs
Rig.dev
ProductSense
Finally
Vivid
Damisa
Up
Aikido
ThingsRecon
Verified Visitors
Former employers
Google
Leapsome
Speaking
Revenue That Learns
A 30-minute keynote on why most revenue teams repeat instead of learn, and what changes when the system does the learning.
"A system that repeats uses humans to interpret what happened. A system that learns uses AI."
MIT Universal AI, Warsaw · March 2026 · 650+ attendees
Book me
About
I'm the person who has to carry the number.
I've been selling B2B since 2017, starting in New Business Sales at Google, then leading sales and GTM at growth-stage startups in Europe and the US. For the last three years I've been co-founder of Harochi, building outbound and pipeline systems for early-stage companies.
The situation is usually the same shape. A founder is closing every deal personally, the team can't repeat what they do, and the next round depends on proving someone else can. We build the system that proves it. So far that's meant SaaS, fintech, and cybersecurity, from pre-seed to Series B. I'm based in Berlin, and I speak on AI-native revenue systems and founder-led growth.
Roles and recognitions
- Co-founder, Harochi
- HubSpot for Startups Mentor
- Hubble Mentor
- Clay Artisan Partner
- HeyReach Expert
GTM, actually
Go-to-market's loudest voices never touch the work. This newsletter ships it.
Once a week, I write down exactly what worked in outbound last week, and what didn't. Written by a founder who's still doing the work.
Browse past issuesTell me where pipeline breaks.
Three ways to start, depending on why you're here.
For founders
Book thirty minutes and bring your current numbers.
$150, and you'll leave knowing where I think the pipeline breaks.
For event teams
Send the event brief and I'll reply with fit, dates, and the talk deck.
Book Macklin to speakFor readers
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