Outbound and pipeline advisory
Macklin
Buckler
You're still the best salesperson in your company. I help B2B founders fix that, building the outbound and qualification system that books qualified meetings whether or not you're in the room.
Featured on
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Mentor
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Mentor
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Partner
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Expert
Recent stages
Advisory
The meetings you want are waiting
on the system you haven't built.
Most founders I meet sit between first revenue and Series B with outreach, CRM, and follow-up all half-built and none of it talking to the rest. I work inside your team, hands on the tools rather than in a deck, until those pieces become one engine that fills the calendar week after week.
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Outbound that runs without you
Targeting, messaging, sequencing, and the tooling underneath. Built so a rep can open it on a Monday morning and know exactly what to send, without asking you.
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Finding where pipeline leaks
Bad-fit leads. Fuzzy qualification. A handoff nobody owns. A stage where every deal quietly stalls. We find the break that is actually costing you before touching anything else.
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Handing off founder-led sales
You've closed every deal so far. That doesn't scale, and hiring a rep won't fix it on its own. We build the process first, then the hires around it, so you can step back without pipeline dipping the month you do.
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Sharpening what you say
Outbound fails on the message far more often than on the list. We rewrite the ICP, the value proposition, and the objection handling until the first two lines earn a reply.
How it works
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The call
30 minutes, $150. You leave with my read on where your pipeline is breaking.
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The audit
$2,500. A full teardown of how you sell today: targeting, messaging, qualification, handoffs, and tooling. You get a written plan, and you keep it whether or not we continue.
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The work
A monthly retainer. Weekly working sessions, direct access to me in between, and hands-on builds alongside your team. Three to six months is typical.
You work with me, not a bench of juniors.
Results
"Harochi helped us scale our outbound, close numerous deals, including our biggest customer, and build the infrastructure we needed to move from Seed to Series B."
Roeland Delrue, Aikido, Europe's Fastest Cybersec Unicorn in History
HeyReach, a bootstrapped LinkedIn outreach platform, over the two years after we rebuilt their qualification and outbound with my team at Harochi.
One has since been valued above a billion. One was acquired.
Experience
Where I've done the work.
Client work and the companies I came up through, kept separate on purpose.
Client teams
Outbound and pipeline systems, built with my team at Harochi.
Vidyard
Champ AI
Joymore
Dalton
Distill Labs
Rig.dev
ProductSense
Finally
Vivid
Damisa
Up
Aikido
ThingsRecon
Verified Visitors
Former employers
Google
Leapsome
Speaking
Revenue That Learns
A 30-minute keynote on why most revenue teams repeat instead of learn, and what changes when the system does the learning.
"A system that repeats uses humans to interpret what happened. A system that learns uses AI."
Most GTM teams run the same playbook every quarter and call the results a strategy. The talk pulls that loop apart and rebuilds it as one that compounds: which signals are worth instrumenting, what to hand to a model, and what still needs a human in the room. Built from real pipeline data across early-stage teams, not from theory.
What the audience leaves with
- A test for telling a repeating system from a learning one
- The three signals worth instrumenting before anything else
- Where AI belongs in a revenue team, and where it does not
Talk details
Book Macklin to speakAbout
I've been the person who has to make the number.
I've been selling B2B since 2017, starting in New Business Sales at Google, then leading sales and GTM at growth-stage startups in Europe and the US. For the last three years I've been co-founder of Harochi, building outbound and pipeline systems for early-stage companies.
The situation is usually the same shape. A founder is closing every deal personally, the team can't repeat what they do, and the next round depends on proving someone else can. We build the system that proves it. So far that's meant SaaS, fintech, and cybersecurity, from pre-seed to Series B. I'm based in Berlin, and I speak on AI-native revenue systems and founder-led growth.
Roles and recognitions
- Co-founder, Harochi
- HubSpot for Startups Mentor
- Hubble Mentor
- Clay Artisan Partner
- HeyReach Expert
GTM, actually
Most go-to-market advice can't show its work. This one prints it.
Every Tuesday, one real artifact from work that's running now, a prompt, a sequence, a number, and what it proves. Free, for founders who still close the deals.
Browse past issuesTell me where pipeline breaks.
Three ways to start, depending on why you're here.
For founders
Book thirty minutes and bring your current numbers. $150, and you'll leave knowing where I think the pipeline breaks.
For event teams
Send the event brief and I'll reply with fit, dates, and the talk deck.
Book Macklin to speakFor readers
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